FIRST NAME REPUTATION, LAST NAME BRAND
WRITTEN BY TAHJAI ALLIYAHIf reputation had a reputation, it would be; brand. (Shoutout to Danielle Alicia)
We talk a lot about branding.. The look. The tone. The content. But the way we see it, is that your reputation is the part that actually lasts. Your brand is what you show the world, it's curated, hand selected by you and what you decide you want the world to perceive you as. Your reputation is that strong perfume that lingers in the room long after you’ve left. No matter what you say or do, people are going to notice it.
At Loft 11, it's not strictly just brand presence, your reputation matters just as much. Because you can post the cohesive grid and have the perfect aesthetic,
…BUT IF PEOPLE DON’T FEEL SOMETHING WHEN THEY THINK OF YOU, IF
THERE’S NO TRUST, NO CONSISTENCY, NO TRUTH, NO VALUE;
… THEN ALL YOU HAVE IS A PRETTY COVER ON A BOOK FULL OF NOTHING.
This is a lot more than a manufactured narrative. Wouldn’t it be easier to actually maintain a brand if you were naturally just….yourself? Showing up in every single room as who you actually are. Bottom line is that, it gets a lot easier to maintain your reputation if you aren’t faking the funk.
This is about alignment. About being intentional with how you show up and making sure it reflects who you are, what you value, and where you are going. Whether you’re an artist, a founder, an expert, or a creator on the come-up, your reputation is quite literally your currency.
It’s the foundation that every brand partnership, speaking opportunity, or creative collaboration stands on. So how are you managing it? How are you protecting it? And more importantly, how are you shaping it?
Reputation is felt. It’s not always loud, but it resonates.
It’s built in the moments people aren’t watching, and solidified when they are.
At Loft 11, we believe that your creativity, your events, your partnerships, your message, they all feed your reputation. That’s why we don’t just pitch people, we position them.
Because in a world obsessed with virality, we’re here for longevity.
And a lasting reputation, is the kind of brand work that outlives trends.
